DIGITAL MEDIA MARKETING

Is Your Digital Marketing
Doing Everything It Should To Get You More Customers?

If you’re spending money on digital marketing without the right funnel you’re leaking
potential customers and revenue …

 

We Only Do What Makes You Money

We combine Paid TrafficConversion Rate Optimisation and Analytics to crush your competition.

You’ll Get More of the Right Traffic

First, we develop a thorough understanding of your customers and your competition. Then, we combine our deep PPC knowledge with custom in house tools to ensure the right ads appear in front of the right person at the right time.

Digital Marketing
Goal setting

Your Site Visitors Will Convert Into Customers

Visitors are useless if they don’t convert into leads, customers and revenue. You need a top performing salesman on your webpage, not a boring brochure. We deliver leads by hand crafting conversion-focused landing pages.

You’ll See The Results

Tracking the results from your marketing campaign is critical. By determining which strategies are most profitable we can do more of what’s working best for your bottom line. We use the most advanced analytics on the market to track visitors through your funnel from search query to sale.

results

FUNNELS MARKETING

We’re obsessed with conversion, so we design and perfect marketing funnels that get you leads, nurture the relationship, and drive sales.

If you want your company’s sales process to run efficiently and be cost-effective, then you’re going to need a well-designed marketing funnel. A marketing funnel is made up of several stages through which would-be customers move, starting with awareness, then interest, then evaluation, then commitment, and finally — a sale! The point of a marketing funnel is to weed out those who won’t engage with or buy from the brand so that resources can be properly allocated toward those who will perform desirable actions.

We will work directly with your company to:

  • Identify the audiences worth targeting at each stage of your marketing funnel
  • Determine which actions are worth creating marketing funnels for
  • Craft effective, engaging content to help move potential customers through those funnels
  • Refine funnels as needed to keep them lean, efficient, and effective
  • Help test funnels in new, potentially lucrative markets

What Marketing Funnels Services Do We Offer?

  • Expert strategy planning & execution
  • Clearly defined goals & deliverables
  • Regular campaign progress reporting
  • Frequent redesign of funnels to include new best practices
  • Funnel optimization tips
  • Ongoing campaign tracking & monitoring

FACEBOOK MARKETING

We optimize the laser-targeting and audience reach of Facebook with advertising that gets in front of the right eyes, at the right time.

Facebook isn’t just for social interactions anymore!

Over the past decade, Facebook has gone from providing an opportunity for college students to connect online to representing something much larger – a truly social environment that involves person-to-person connections, gaming, e-commerce, news reporting and more.

As a business owner, you need to know that all of the data shared on this network can be mined in order to create unparalleled targeting opportunities. The Facebook ad platform allows businesses to pull information from the nearly 2 billion posts that are “Liked” each day around the world – not to mention the data shared by each of the network’s 1 billion users.

A few of the different Facebook targeting opportunities that Single Grain can help you take advantage of include:

  • User Age
  • User Gender
  • Geographic Locations
  • Education Levels
  • Personal Interests
  • Top Friends
  • Person-to-Person Connections
  • Reported Relationship Status
  • “Liked” Posts and Pages
  • Status Updates
  • Phone Numbers
  • Email Addresses (Custom audiences)

Although traditional PPC advertising – on its own – can help your business to reach potential buyers who are ready to enter your sales funnel and convert to paid customers, Facebook Ads can be even more powerful. By combining the twin powers of audience reach and highly-targeted data, this type of advertising can help your business to reach customers before they even think about buying!

PAY PER CLICK ADVERTISING

What is pay-per-click (PPC) advertising? PPC is a type of online advertising where you pay the host (Google or Amazon, for example) to list your advertisement on their website, often on pages relevant to your ad.

At MBC Konsult, our PPC campaign management program brings together industry-leading strategies, ongoing optimization, regular testing, and campaign research, all with the express purpose of increasing both the performance and the scale of your campaigns.

Our experienced pay-per-click management team will work directly with your company to:

  • Set realistic campaign goals based on your unique needs and budget
  • Identify powerful new revenue streams for your website
  • Use pay-per-click optimization for your list of target keywords and bids for best results
  • Test campaigns in real time to bring more traffic to your site
  • Help you expand into lucrative new markets and advertising mediums

Here’s what you’ll get when you work with MBC konsult:

  • Expert Strategy Planning & Execution
  • Thorough Analysis of Your Industry Competitors
  • Ad Creation & Optimization
  • ROI Measurements & Optimization Tips
  • In-Depth Keyword Discovery
  • Ongoing Campaign Tracking & Monitoring
  • Regular Campaign Progress Reporting
  • Advanced Campaign Consulting (Including Geo-Targeting & Day-Parting)
  • Discovery of New Market & Medium Opportunities

What Paid Advertising Services Do We Offer?

  • Facebook ads
  • Retargeting
  • YouTube advertising
  • Twitter ads
  • Google AdWords
  • Mobile advertising
  • and more!

GOOGLE ADWORDS MANAGEMENT

Google AdWords, also known as pay-per-click (PPC) advertising, is a popular type of online advertising.Instead of using SEO to climb the ranks of a search results page, AdWords allows you to simply bid for placement atop the search results for certain combinations of keywords. Whether you’re a brick-and-mortar shop with just one location or a bustling Fortune 500 company, AdWords can likely offer you plenty of value.

If Google AdWords sounds too good to be true… well… it’s kind of because it is. It’s a highly-competitive, constantly-evolving platform where only the savviest of advertisers really thrive. It’s easy to waste money on the wrong keywords or overpay for a click that’s not going to convert into a sale. To avoid costly mistakes and misuse, it’s wise to partner up with a digital marketing agency that knows the ins and outs of Google AdWords.

 We have loads of experience running successful AdWords campaigns across just about every industry, and our team possesses meaningful certifications in Google ads.

We will work directly with your company to:

  • Set realistic Google AdWords goals based on your unique needs and budget
  • Identify the audiences and demographics your business needs to target
  • Create targeted keywords and smart bids for best results
  • Test campaigns in real time to bring more valuable traffic to your site
  • Help expand your reach into new, lucrative markets

What Google AdWords Services Do We Offer?

We can help with any of the following:
  • Expert strategy planning & execution
  • Thorough analysis of your industry competitors
  • Ad creation & optimization
  • ROI measurements & optimization tips
  • In-depth keyword discovery
  • Ongoing campaign tracking & monitoring
  • Regular campaign progress reporting
  • Advanced campaign consulting (including geo-targeting & day-parting)
  • Discovery of new market & medium opportunities

Our Methodology

We Get Inside Your Prospect’s Head

Do you know your ideal customer profile? Your maximum and target cost per acquisition per customer segment, your customer life time value? Your highest converting offer? If not, don’t worry. We’ll help you define these because doing so is essential to running campaigns that do their job, i.e. make you more money. Without properly defining these upfront you’ll be running campaigns on “vanity metrics” like clicks, click-through-rate and conversions.

customer head

We Spy On Your Competitors

Most AdWords campaigns fail before producing a single conversion. Determining the right keywords takes time and money. We use industry leading competitor espionage tools to slash this time, identifying what is working for your direct competitors, giving you a head start and saving you money.

We Get You In Front Of Your Prospects

Based on your goals and ideal customer profile we develop a strategy to get the right ads in front of the right person at the right time. Your campaigns might run on Google Search, Google Display Network, YouTube, Twitter, Facebook or LinkedIn… We aren’t tied to any platform; we simply care about making your campaigns wildly profitable.

We Turn Your Website Into A Conversion Machine

Landing pages are crucial to the success of your paid traffic campaign, you’ve paid for a visitor to reach your page, now you need to compel them to take your desired action. How? By combining conversion focused design and copywriting to educate, sell, build trust and ultimately give the visitor a reason to choose you.

We monitor religiously

Sadly, in all too many campaigns we audit, the client has no idea what’s working and what isn’t. Often they aren’t even sure if they are getting a return of their investment. We’ll audit your existing site and deploy cutting edge analytics to ensure your landing pages track a visitor every action, whenever that’s a click, form enquiry or phone call. Know exactly where your conversions are coming from, so we can invest more of your money in making you more money.

Machine automation
Marketing Automation

We Optimize Obsessively

Running AdWords campaigns effectively in today’s competitive environment is extremely labour intensive and most agencies simply can’t afford to allocate the time your account needs to get results. Therefore, we’ve developed custom tools which take the “grunt work” out of AdWords. This ensures our team’s time is focused on making the key changes that make you money.

We Fine-tune Your Conversion Machine

We use data insights from advanced analytics tools to build and test improvements to landing pages which grow your conversion rates. Continuous CRO cuts your cost-per-lead and ensures you are always one step ahead of the competition.

Business growth

We Keep You Informed

Many clients are disillusioned by failures in delivery, accountability and results. We deliver simple-to-understand monthly reports that show you all the key numbers that matter. You’ll see exactly what’s working and your marketing manager will work with you to ensure you’re maximising profit across all campaigns.

Amazingly, there are more………