100 BUSINESS WISDOM FROM THE GREATS -11 of 100 “The human brain is an incredible pattern matching machine” Jeff Bezos What does it mean? Patterns are created by your subconscious mind so that you get consistent result that you have experienced before. Some people’s pattern is attracting the same type of partners time and again. Some may be attracting the same type of employees or employers. Some people make money, then lose the money, then money again and lose it; the pattern may continue if not fixed. Jeff Bezos is the owner of Amazon (in case you just arrived from Mars) and now the richest man in the world. He used this understanding to predict what people are likely to do based on their previous behavior; the result? He is a billionaire. How can you use knowledge of patterns in your business? You are smart enough to figure it out. If not, ask me.
