100 BUSINESS WISDOM FROM THE GREATS -13 of 100 Football people invented this fascinating term ‘bouncebackability’ some years back. They don’t use it as often anymore, but the word just got stuck somewhere in my head. The idea that people can bounce, just like a ball suggests that it is a rapid upward movement. What prevents people from bouncing back is simply the interpretation of their condition. Sometimes, we just need help to see things differently when we encounter adversity. Albert Einstein said, ‘you cannot solve a problem with the level of awareness that created it’ When you face adversity and you don’t know what to do, then ask for help. The founder of NIKE, in his book ‘Shoe Dog’ said when his bank stopped financing him; he called everyone he knows asking for advice. He found a way and NIKE could have face certain demise if he had given up. So, bounce back from adversity, seek help.